TRTC: On 04/17/2014, company filed S-3 (shelf registration) to raise $50,000,000 by sale of shares. "We may offer and sell an indeterminate number of shares of our common stock from time to time under this prospectus"

Law of supply and demand: New supply of course adds pressure on price. Company vouchsafes that "pursuant to General Instruction I.B.6 of Form S-3, in no event will we sell securities in a public primary offering with a value exceeding more than one-third of our public float in any 12-month period so long as our public float remains below $75.0 million."

"We have insignificant revenues and have incurred losses."

"Accumulated deficit of $14,837,317."

"Gross profits for the year ended December 31, 2013 amounted to $88,918 for a 4% gross margin."

"Each share of Series B Preferred Stock is convertible, at any time, at the option of the holder, on a 1-for-5.384325537 basis, into shares of common stock and has voting rights equal to 100 shares of common stock. The 7,650,000 shares of Series B Preferred Stock is convertible at any time into 36,344,198 shares of common stock and have voting power equal to 675,000,000 shares of common stock"

As of April 14, 2014: "265,992,272 shares of outstanding common stock (assuming the conversion of all outstanding shares of Series A Preferred Stock, Series B Preferred Stock and warrants) of which 179,885,870 were held by non-affiliates."

OTCM May 5 market cap: $137,943,263 based on Shares Outstanding 233,802,141 a/o Dec 31, 2013

"Gross profits for the year ended December 31, 2013 amounted to $88,918 for a 4% gross margin."

There's a lot of competition in the area of hydroponics. Some Fortune 100 companies would likely expand into hydroponics as MMJ demand increases hydroponic usage.

SEC filings such as S-3 are more likely to a offer an unvarnished self-appraisal by the company than fins will offer. Recommended reading.