The point is these sleazy massive promotions that are founded on misleading if not false statements (uncollectible debt is 'revenue'; uncollected debt is 'net income') are harming and tarnishing the reputation of the company. No doubt they are also attracting unwanted regulatory attention if not providing ammo for censure or worse. That's why it is crucial that the company delink itself from any connection to these campaigns. In addition, the market will interpret these costly promotions as desperate measures by insiders to dump shares. Silence is agreement. The firm is hurting itself by ignoring the elephant in the room.