Folks, current shares outstanding is not a good indicator for target price, largely because they will be swallowed up by institutional investors once FITX produces revenue. U need to see the bigger picture. On a side note, Priceline has a 1000x PE ratio, doesn't make sense, but fundamentals will supersede any indicator out there! And using the market share now is a poor indicator to say the least. It's mind boggling to see predictions of different future target prices but then somehow people ignore changes in the market share. NO company can just change one. It doesn't work like that and folks need to calculate with the bigger picture in mind.