that's one of the issues...not many people know about it...I mean the Holocaust is widely known and it happened in the 40's. The Armenian genocide took place in 1915 in Turkey so you can imagine the remoteness for that time and lack of communication. Although there was an American Doctor practicing at the time who kept on sending letters of all the monstrosities. The world changes if someone sneezes in a remote area now adays it's on you tube or facebook withing minutes.
As far as the PR it would be nice to anounce something via PR but really they don't have a name for the product yet so it's a bit too early the ones that need to know do..that's the shareholders!. Of course there will be a PR when a name and a gameplan is put together. They visited the distillery to see how things are going with the Vodka production and grabbed some a handful of bottles of the brandy...most know good brandy is probably aged at least 5 years...these bottles are mere samples at this point. It would be interesting to know if they actually are ready to bottle in mass quantities. One of the biggest challenges they have is the remoteness of the distillery which is a double edge sword since it's the story as welll...Most people know Mt. Ararat the final resting place of Noah's Ark...hence the Mountains on the bottles.