The unfortunate thing for Marty is he may well now have to give up autonomy. Something he obviously tried hard to avoid. Any lender or significant partner looking at the business plan and the mistakes made are going to build in leverage now and perhaps a clause somewhere that says something like "you meet X,Y,and Z and we'll stay hands off, otherwise we'll re-evaluate things", meaning his position. It's just the way it works in the big city. No one's going to give millions and millions without some safeguards. They will have EWSI more over a barrel than if brought on earlier. How Marty will do under such a new environment is a legitimate concern.