MIMV (after hour news)Michael Poutre, Mimvi’s CEO, provided more insight into the Company’s latest launch, “Mimvi ECHO™ combines discovery technology with social reach for the benefit of Mobile App developers and consumers. The industry is definitely in need of a proposition that helps address the suffering of Mobile App developers’ over-reliance on App stores. Akin to Web search in the 1990s, there is a gaping hole in the market for the monetization of “Zombie Apps”. Zombie Apps are often little gems that never see the light of day because they cannot be found, or are engaging the wrong audience. Mimvi ECHO solves this problem.”