Posted On: 04/16/2014 3:01:56 PM
Post# of 43066
Even better...I've worked with startups in the past. Certainly adjusting a business plan happens often...but when the direction fundamentally changes you'd better figure out why there's a problem.
However even before the business plan, there's something called a proof of concept--that's the proof that the idea actually has some value. With Starbucks, it would be whether or not someone will pay $5 for a cup of coffee where the norm was maybe $0.50 before. With the Wright Brothers, it's whether or not a vehicle can get off the ground. With Edison, it's whether a filament can produce light when a current is run across it. With JBI it's whether the catalyst can indeed allow pyrolysis of plastic to take a cheaper material and make it into a more valuable fuel.
The reason a proof of concept is so important is that it proves the concept to investors, it proves it to providers of debt, it proves it to customers and, most importantly, it proves it to the person who created it.
While the Wright Brothers proved the plane could actually get off the ground, Mr. Bordynuik didn't prove that his pyrolysis was anything more than plain old pyrolysis--heating material starved of oxygen until it breaks down to liquids, gases and some char. He didn't provide any evidence that his 'fuel' was any more valuable than any other pyrolysis oil derived from plastic.
If Mr. Bordynuik's claims are true, that the 'fuel' is more valuable than the feedstock going in then the business plan is really, really simple. Buy/build a pyrolysis processor and crank out fuel. It's not rocket science and doesn't require multiple business plans. If after five years he's unable to find plastic of high enough quality for cheap enough to make worthwhile fuel using pyrolysis and his secret catalyst...then what hope does it bring to change the business plan to try to hunt down customers who might have such elusive plastic and who are willing to buy a processor??
However even before the business plan, there's something called a proof of concept--that's the proof that the idea actually has some value. With Starbucks, it would be whether or not someone will pay $5 for a cup of coffee where the norm was maybe $0.50 before. With the Wright Brothers, it's whether or not a vehicle can get off the ground. With Edison, it's whether a filament can produce light when a current is run across it. With JBI it's whether the catalyst can indeed allow pyrolysis of plastic to take a cheaper material and make it into a more valuable fuel.
The reason a proof of concept is so important is that it proves the concept to investors, it proves it to providers of debt, it proves it to customers and, most importantly, it proves it to the person who created it.
While the Wright Brothers proved the plane could actually get off the ground, Mr. Bordynuik didn't prove that his pyrolysis was anything more than plain old pyrolysis--heating material starved of oxygen until it breaks down to liquids, gases and some char. He didn't provide any evidence that his 'fuel' was any more valuable than any other pyrolysis oil derived from plastic.
If Mr. Bordynuik's claims are true, that the 'fuel' is more valuable than the feedstock going in then the business plan is really, really simple. Buy/build a pyrolysis processor and crank out fuel. It's not rocket science and doesn't require multiple business plans. If after five years he's unable to find plastic of high enough quality for cheap enough to make worthwhile fuel using pyrolysis and his secret catalyst...then what hope does it bring to change the business plan to try to hunt down customers who might have such elusive plastic and who are willing to buy a processor??
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Yes, I understand your penny stock also is the real deal, created with the inventiveness of Edison and destined to be the next Microsoft. Yes, I understand that the delays are also only because your company is making their product and/or technology even more revolutionary.
