What i see is the unloading of shares by longs a little bit each day a few hundred thousand here and a million here and there.
I also suspect that previous kool aid pumpers on this site and other site been pumping people to hold or buy more shares while those pumpers sold into bid support (a lot of the big bid walls had been mine) and then they rode off into the sunset and never to be heard from again. So, these days when i hear a pumper i ask myself if they are trying to unload their shares.