Television viewing continues to increase despite people's spending more time online. In fact, with many people watching television simultaneously with being online and participating in social networks, growing Internet usage is contributing to increased TV viewing.
â?¾Advertisers seeing the end of the recession increased their TV budgets to position themselves to benefit once the economy actually improved. Internet advertising will be the fastest-growing category during the next five years, with a 13% compound annual increase.
â?¾The Internet will overtake newspapers in 2012 to become the second-largest advertising segment, behind television.
â?¾Television advertising will continue to benefit from steady viewing and its association with Internet usage. In addition to underlying growth, we expect double-digit increases in 2012 and 2014 from advertising associated with major international sporting events in those years. Overall growth will average 6.5 percent compounded annually through 2015.

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