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Posted On: 04/09/2014 12:42:50 AM
Post# of 99198
Posted By: mizajoe
BABL will now work directly with online MMJ retailers to incorporate its simple linking program into their websites. Retailers will be able to instigate and complete the user-friendly process autonomously. Once complete, the BABL button will drive ready-to-buy customers to a retailer's posted deal, thereby creating a critical mass of customers for the retailer and discount opportunities for the customers, a classic win-win.

Gary Oberman, BABL's President, stated, "We are convinced that accelerating the deployment of this functionality will allow us to become the dominant deal engine in the MMJ space. Now, by leveraging BABL's technology, MMJ industry players will be better able to facilitate client-initiated deal opportunities, which should help improve their bottom lines." Mr. Oberman further stated that, contrary to other online deal engines, BABL's consumer-branded negotiating platform ensures transparency in the negotiating process. "Retailers frustrated with deep discount obligations imposed by companies like Groupon can now negotiate large deals in real-time and compromise margins only to the extent necessary to close deals with their customers," Mr. Oberman concluded.

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