I suppose anyone with up to $10,000 to spend, Twitter allies, and a lot of below-market price shares to dump could orchestrate a campaign like this. Here's one of the promotional participants as discovered by the ever diligent Savage. It cost $1500 cash.

"Pennystockdivas.com often receives compensation for marketing, awareness and investor relation services, which can be reviewed within our disclaimer. Pennystockdivas.com has been compensated $1500 cash for this release by Micro Capo* (sic) Innovations a non controlling third party^ for the release of this newsletter. Pennystockdivas.com, Global Innovator Relations, LLC nor any of its affiliates are not registered investment advisors or broker dealers."

*Apparently, Micro Cap Innovations is the correct name.

^A non controlling third party can be a non-controlling shareholder.