Costco carries premium vodkas such as Grey Goose , Kettle One etc.It doesn't down play the product at all. Marani with it's 31.99 price is right between Grey Goose and Kettle One. Also not too many Vodkas are available in the 1 liter size most are either 750 mil or 1.75 liters. If we can get into Costco it's an awesome thing. http://queenbeecoupons.com/costco-alcohol-pri...-and-more/