![Avatar](https://investorshangout.com/images/ProfileImages/1326718955_1704_yoda3.jpg)
Me likes your excitement! As for fundamental valuations. Without real substantial proven revenue via filings (not talking about a few thousand dollars here or there, need tens or hundreds of thousands) it is difficult to price a speculative micro cap start up. The problem with arguments attempting to prove that they are worthless until actually seeing the sales and revenues in large quantities is that by the time the company actually reports that in quarterly reports, the opportunity in the stock is already gone and passed; ie.. the stock could be trading significantly higher than where it was when nobody knew if they were even making real revenues. So, for the micro cap start up speculative investor, we must base our valuations on the potential market, the potential for the product in its pipeline and what we know the rate of sales could be for that pipeline, along with the starting inventory and how well the financing is so that we can assume the inventory will grow and grow. Lastly the level of exposure and how well the product is placed in the market and the marketing efforts themselves. As for the marketing effort, it speaks for itself, look at what Cheryl has accomplished just in a few months time frame and what she is getting done right now as we speak, its incredible!! Celebrity placements and exposure is HUGE! Distributor network is also shaping up quite nicely, the product is in real brick and mortar stores which I cannot say about many of the speculative pink sheets investments out there. The website has the potential to bring in substantial orders as well as affiliate sites like Lazyazzdaddy's site working with GotVape.
Based on my own calculations, a base line (book value) valuation and assessment for RFMK is thus :
Assets + Inventory (potential sales revenue) + Financing (total) - Liabiities / Outstanding shares
~$300k + ~$200k + $1.5M - $0.00 / ~1.4B = $2M/1.4B = $0.00143/share
Most public companies trade with a base at about 2X to 4X book value unless something is really wrong and the entire business model has changed and they are losing massive amounts of money per quarter all of the sudden, then P/E's go negative and book value becomes sketchy. For RFMK, liabilities are zero and the assets and inventory and financing and business plan set the company up for major revenues going forward.
At 4X book value, RFMK has a price of about $0.005/share
Now on top of that valuation we would go ahead and add what we think are the potential revenues going forward (on an annual basis). If we assume say ten distributors all selling roughly only a couple CannaCigs or Cumulus's or whatever product, then the total profits could be close to about $2M per year (remember, product sold at $100 but profits are about half that). These are not outlandish assumptions. Just imagine how many oil vaporizers GotVape must sell on its website each day. Do you think they are able to sell more than a couple vaporizers per day? If so, then this is a rather conservative estimate and assumptions. Also typically such high growth micro caps grow at incredible rates annually. I think RFMK could increase its revenues by as much (or more than) about 50% from the year prior which means the market would possibly give the stock a P/E multiple at about 50. Given these assumptions :
P/E = 50
EPS = $2M / 1.4B = $0.00143/share
P=(P/E)*(EPS)= ~$0.07/share
Now, to get the total FAIR price per share with these assumptions and valuations we add the base book value to the earnings valuations.
Fair share price for RFMK (starting of next year) is approximately $0.08
This is just a gross guesstimation but one is forced to guesstimate with these speculative start up stories and I dont think this is too far off. Also note that this is just merely fair price, its not a target PPS, based on how the stock trades over the year and how the market competes for shares and values certain news releases as the business changes fundamentally (could have more or less sales and revenue over time). This is why my medium term target is about $0.10/share. Let us first see what happens with the Nov elections and then if and when the stock approaches ten cents, we can talk about further multiples of that price point but for now I am not so sure a $1.00 share price is possible, I think that is a stretch. At the same time, I have said many times that ANYTHING is possible! Based on how many divers want to dive into a pool, if there are enough, all of the water splashes out.
Either way, I think the current PPS is laughable and it only accounts for the current $300k in hard assets that the company last reported on their Q2 filing, it does not take into account anything else IMO which is a complete joke. Even the stock at half a penny is a joke. The current market price only is a sign of the dynamics between what little volume flips and plays this stock every day versus the gigantic level of shorts in this daily as well as a few loyal followers locking up what subset of shares they have. The share price right now means nothing next to the long term prospects for this company. If once on the OTCBB and thousands of investors are in this, one dollar is certainly a possibility. For now though I think a dime is the target, at least in my opinion, and that would by itself mean HUGE gains for longs here.
GLTA!
$RFMK!
![](/m/images/thumb-up.png)
![](/m/images/thumb-down.png)