COSTA MESA, CA--(Marketwired - Mar 21, 2014) - Vitamin Blue, Inc. (OTCQB: VTMB) announced today that it has retained the services of cannabis industry expert James Davis as a consultant. A fifteen year veteran, Mr. Davis has worked in all aspects of the business which the industry terms "seed to sale". His knowledge of cultivation, operations of dispensaries (also known as cooperatives or clinics), legislation and products will be used to assist the Company in its efforts to expand into areas of the industry.

Cultivating from well known, accredited top genetics, his strands grown in a soil and cocoa blend, preferred by Davis over hydroponics, have been in numerous Cannabis Cups and used to germinate starter plants known as clones. Working throughout northern and southern California, his knowledge of Proposition 215 is leveraged in meetings with local governments as part of their legislative process.

"We're very excited to bring Jim on board to help us navigate this fast growing industry," commented CEO Frank Ornelas. "We have some very exciting plans and rigorous goals which will require his level of knowledge and execution to achieve."

About Vitamin Blue, Inc. ( www.vitaminblue.com ): Vitamin Blue designs, develops, produces and distributes water boardsports apparel, accessories and related products. Founded in 1999, the Costa Mesa, California based company is part of the consumer goods sector and non-durables industry.

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