"Getting Doug with High" research...
A friend of mine in the LA area knows this show well. He said to me, "I could not think of a more perfect demographic than this show offered. It is as perfectly targeted marketing as possible. The people behind the show and the channel are the current Executive Producer of Jimmy Kimmel live Doug DeLuca and the former Executive Producer of Roseanne Daniel Kellison. EP's in TV are like the CEO's. These people are very well connected to celebrities so continue to expect well known guests. Doug's show is a startup projected funded by Google and they routinely get 100k to 400k views per show." 
He said some other stuff about how iGlow sucks etc... the usual.

Wouldn't it be awesome if they put out another PR later today?