Really now, If Steve's intentions were to commit fraud at the expense of loyal or long shareholders would he be discussing some aspects of the business plan on a message board? On Facebook? Would he not just be like every other CEO in Penny land and just let the company go dark and say nothing? Boy, he really puts himself out there in harms way if that's the case! Come on now people lets use a bit of logic here. This is an evolving and fast growing company. Some of the things that were once important or thought to be needed or necessary are no longer. He already explained it to you all when he said "we now have a TV Network". Some are not seeing the importance of acquiring  Punch and how it fits into a much larger picture that is ICPA!  Like I said in the Crock pot post, some of the ingredients have changed, but that does not mean the end product or meal will not be equally lucrative or tasty! I say trust in Steve and what he is doing and hold on to what you got and add more while still cheap. Q3 & Q4 will begin to tell the story, 2013 not too far away (Christmas in less than 3 months).