My honest opinion is, I think because FITX is more transparent than any other company. Many think the whole Facebook idea is corny. They think Bill is using it to pump and dump. 
Should a CEO not talk up his company? Doesn't every CEO on Cramer (CNBC) pump up their company? OMG how can Bill be so transparent??? I am sure Bill reads all the bull-shit like we do. Why is everyone here? Sure it tears me apart seeing some of these other companies in the industry sky-rocket. We all want to make money fast but I chose this company because they show more than any other. I am not pumping any company but we will have many days in the near future in the spotlight.

I will admit there are too many uneducated people asking silly questions on FB. Giving Bill their brilliant!!!!!!!! suggestions shows their ignorance.   
FB is a fabulous way for more exposure. A CEO communicating in this fashion is unheard of.
People who think they know more than others try to tear Creative Edges great FB idea. They are either naive or envious. They uneducated people are also somewhere else trying to support there MJ play. FB is a great idea and will get more people interested in investing in FITX. FB was a savvy move on Bill's part.