Hey gangstas and thugs have iphones, cars and laptops too, companies who manufacture/sell those don't take a hit on image when people see gangbangers or alike carrying those, many companies actually embrace those markets now.  I think maybe we are getting carried away on that aspect lol

And I used to like hip hop in the 90's and I had a lot of gangbanger friends before(I'm a city guy, cant avoid it), but it had no effect on my image or future, might have helped drive me to want a better future more than anything..  

I think its ok to market monarchs to that segment, if the trend is legalization that market is going to get flooded eventually why not start now lol.  Its only a Vape