Posted On: 03/08/2014 8:17:12 PM
Post# of 17650
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http://yahoo.tumblr.com/post/72591025021/intr...dvertising
Today we are announcing a unified approach to digital advertising that only Yahoo can deliver – across premium and audience-focused display, native and search advertising.
The online advertising world today is fragmented, difficult to navigate, and not always customer-friendly. For advertisers to get the reach, targeting, and ad effectiveness they want, they have to work with multiple publishers, ad networks and exchanges, demand-side platforms, and analytics vendors, among others. And still, advertisers are left with limited ability to measure and optimize the performance of their campaigns.
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