CLEARWATER, Fla. , Sept. 27, 2012 /PRNewswire/ -- As Seen On TV, Inc. (OTCQB: ASTV), a direct response marketing company and owner of AsSeenOnTV.com, announced that it has launched its DRTV campaign for SeasonAire, its new 6-in-1 all-season appliance. The long-form infomercial is hosted by talk show host / TV pitchman Montel Williams .

The SeasonAire combines an infrared heater, a true-HEPA air filter, a UV air purifier, an ionic air freshener, a humidifier and a dual-speed cooling fan. The infrared heater warms a room as large as 1,000 square feet. The SeasonAire features on-board touch controls with an LED display, a remote control, a cool-to-touch exterior, and tip-over auto shutoff. SeasonAire provides energy efficiency and long-term cost effectiveness. The year round appliance is now offered in silver and wood finishes.

"This is a true four-season comfort appliance," said Kevin Harrington , Chairman of As Seen On TV, Inc. "Each function works independently of the heater."

Steve Rogai , CEO of As Seen On TV, Inc. stated, "Entering our second season and version of the multi-purpose comfort appliance, we have higher expectations in ramping our media spend, and attracting live television shopping ahead if a full-scale retail launch in 2013."