"Consumers are hungry for more video – and more GRAMMY content – and we're pleased to help deliver these multimedia experiences to viewers around the world on any device."
AEG Digital Media's Online Broadcast Center in Marina Del Rey, Calif., will serve as the master control room for GRAMMY Live. Utilizing the company's direct fiber to L.A. LIVE, broadcast feeds will be routed directly to the facility to allow for direct encoding and seamless integration of red carpet coverage, backstage interviews and GRAMMY Week events. The Recording Academy will also use AEG Digital Media's multi-angle Tremolo Player to create a personalized experience for fans, providing top-quality online streaming while delivering a skip- and buffer-free end-user experience.
"The GRAMMY Awards are so much more than what we're all accustomed to seeing on television. It's one of the biggest music events of the year, but it's actually a week-long event chockfull of range of interesting happenings. AEG Digital Media is looking forward to working with Akamai and The Recording Academy for our tenth year to help fans around the world interact with the festivities from afar," said Joe Einstein, vice president of technical services and operations for AEG Digital Media.
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