You guys need to reread this from the Spartan Bay PR:"We are very excited to be partnering with IC Places and we want to emphasize 'Partnership' as we look forward to providing the global media market with high quality engaging programs in addition to building the IC Places brand throughout the Universe to expand growth potentials beyond the Domestic borders," said Robert Yu, Chairman of Spartan Bay.

ICPlaces is onto something HUGE here lets not forget this!