http://www.appmarket.tv/social-tv/2428-facebo...spend.html The two camps now share advertising revenue generated through Twitter’s Amplify program, which helps advertisers synchronize advertisements on television and Twitter to broaden the message. Lori Schwartz, a former executive at McCann who consults with myriad TV networks, pointed to Twitter’s Amplify deal as one of many examples where Facebook is late to the game. - See more at: http://www.appmarket.tv/social-tv/2428-facebo...Ba1P2.dpuf