It is interesting that in the past, with some of the news announced, it would have little, and in some cases, negative impact. I agree; however, if a big partner like Amazon would enter the picture, then this creates a brand new playing field. It is just difficult for me to understand just how undervalued this Company really is. With all the positive things going on and creativity I just don't understand the void here. I know bashes and manipulators have something to do with this but geesh if folks would do just a little due diligence this is a no brainer. Perhaps I'm being too optimistic on the company but I guess we'll see soon enough.