Ericsson is launching its Future TV Anywhere platform, bringing modern Web technologies to the TV operator world. This will enable operators to combine the quality of service and content depth of pay-TV with the interactivity and multi-screen capabilities of OTT video start-ups.

Ericsson is building an end-to-end integrated platform for pay-TV service providers based entirely on web and cloud technologies. The new software as a service platform makes it possible for TV operators to quickly respond to a changing marketplace, enabling the efficient deployment and scale of services while accommodating the intense loads associated with live TV. In addition, the system uses analytics driven by big data, helping operators manage new investments quickly and cost-effectively.

Per Borgklint, Senior Vice President and Head of Business Unit Support Solutions at Ericsson says: “Pay TV at Web speed is a critical element in Ericsson’s TV and Media strategy, enabling fast innovation and implementation so that our customers can win in this highly competitive marketplace. Our investments in this area further position Ericsson to help operators deliver a consistent TV Anywhere experience while also monetising a wider array of services.”

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