I am screaming:  YES! YES! YES! YES!  We (SKTO) own the processes, recipes, etc. of BB.  We will collect serious licensing and branding money. We also own other shit like Sovereign that jives with the whole thing.  Not to sound offensive, but we are like Mommy's breast pumping out wonderful milk.  iEquity is the Daddy who will make sure nothing swoops in and eats us.