$MHYS Mass Hysteria CEO Dan Grodnik stated, "This new venture was created to give MHYS a footprint in the live event business to complement our existing business in film, television, and entertainment ventures. We seek to use our years of experience and significant relationships in the entertainment business to work with our new venture partners in the production of live events along with the development of new film and broadcast content. The planned launch of our first joint venture project is early 2014, with a major live event production combined with a potential film/reality broadcast component." 22 Social Club Productions, Inc. is already engaged in the live event and talent management business and combining our experience and resources in these markets is expected to benefit the MHYS business substantially.