If you know there is a run-up coming

This is what "the usual suspects" (including Village Pub now) are doing:  getting the naive (REALLY NAIVE) to believe that great things are coming, and then sell into the run-up.

have you already front-loaded also?

Exactly how long does an "obvious long-term scam" last?

Anyone stupid enough to "buy and hold" in such an obvious, long-term scam