Mr. Rochon is the former chairman and CEO of Mary Kay Inc., a company he led through global expansion to 37 countries and a highly successful management-led leveraged buyout, as well as agressive innovation in the Internet technology to support the company's independent sales force. Mr. Rochon was also the largest shareholder of Avon. As a direct selling pioneer, he realized that the industry was ripe for a dramatic new step. $CVSL