Awesome! $HCTI The Company’s first target market for its novel coatings is the industrial and Specialty Coatings market, which is currently valued at $38.8 billion and predicted to see steady growth around 4-5%. Green Polyurethane™ has superior mechanical properties compared to conventional polyurethane products, in part, because it is based on novel materials created at the nano scale. The market for nanocoatings today is $3.4 billion and growing at an astonishing rate of 39.5% and is predicted to reach $18 billion in value by 2015.