All I can say is that the company feeds the mob.  Information is very fluid..more so than others.  If you understand the mob mentality.....you'll understand this one.  You do not have to do hardly any(be it nil) research on this one..only have to refer to the chart....sit back....and wait for the ticker to feed the crowd.  Pick your place......when you feel comfortable.

Bottom line.....they care about what shareholders want(which includes themselves)............and apply such......accordingly.