I'm in basic agreement on those points and have expressed dissatisfaction with core management on several occasions. However, the film, not being about SK or AE and merely used for Monarch product placement, doesn't much merit as a battleground issue. If it sells more vapes, good for Monarch and good for PJ/SKTO. Along with many here, I am very pleased with Dharmanol moving forward, with other crucial BB product lines to follow. In  my view. that's more important than a name change. There's a decidedly positive tilt to the company at this time. Steady as she goes.