PLEASE follow the link provided by SevenOdouble ( http://www.mobicycle.co.uk/team.html ) and  enjoy what he found with regards to Martin and MobiCycle Ltd. If you have the time to read each page on that site describing how they work with different organizations/institutions/retailers and the details regarding their business model, you can't help but smile about Martin helping guide them.

please understand that Mr. Nielson is on the board of this company for the upcoming year.

Bravo SevenO!