This would not be a website hit counter per se. Rather it would count and display the number of bona fide patients who actually sign up at PJ, and, likewise, the number of people who actually sign-up for the Janes Card. What do you think?

As they attract sign-ups to PJ and Janes Card and become reasonably confident in that endeavor, they could place a real-time counter on both websites to show how many individuals have signed up. It could be like a telethon with its tally board. It's fun to see numbers increasing, and one gets a pleasant sense of belonging to a group. A member counter could generate additional excitement, buzz, and involvement in the two projects among shareholders and member sign-ups alike.