How the X1 Platform is Changing the Game for Television

The X1 Platform has already set an industry standard for home entertainment, one that transcends traditional TV to deliver an immersive and personalized entertainment experience across all devices. Now, Comcast and Xfinity are leveraging X1's leading-edge technology to bring the next generation of its cloud-based operating system to users.
http://corporate.comcast.com/news-information...television

.....this just jumped at me;   "bringing 1,000 hours of live streaming - every minute of every event "

.....this comment, "…our TV everywhere rights" also made me wonder; Who, Where, & How do these rights evolve?