On its face and assuming everything goes off without another delay, it means those over 400 outlets will soon be busier than ever filling orders for SKTO/Medical Greens. Logistical delivery system, a solid  infrastructure, gets products from wholesale collectives (manufacturers) to the retail dispensaries all across California. Between the lines, this PR is signaling DEMAND from the retail outlets. This follows the previous signal of strong demand indicated in the 01/08 PR which, bleeding through the lines, seems to communicate a strength of demand that may have surprised even them.

01-08-2014
"We believe that the market for non-psychoactive medical marijuana products is many times the size of the market for the highly psychoactive medical marijuana products that are currently available. With the increasing acceptance of medical marijuana around the US, the number of medical marijuana patients will grow significantly, increasing demand for the non-psychoactive cannabinoid and CBD products that our licensees produce."

01-24-2014
"We are pleased to announce this new channel for our wholesale managed collectives to deliver licensed products to dispensaries statewide," said Artemus Mayor, President of SK3 Group.

"This agreement will simplify the logistics of getting our products from source to destination in a timely manner. It also will provide the solid infrastructure to allow our wholesale managed collectives to increase their reach into more dispensaries across the state.

This step is a necessary precursor to the PharmaJanes.com website going live later this month because we will also utilize the services of this group under our management agreement with AEGY."

If a picture can suffice for what the gist of this PR could mean for SKTO stock price, I would offer only this.