GM, Hollund could have raised the money by selling shares.  But it would not make sense to run a half million dollar promo to sell shares for so much less than the cost of the promos.  So I do not think Hollund paid for the promotions.

This is good news people!  Very good news.  Although this purchase had to be done by the end of December, and they therefore sat on the news for three weeks while shares prices slipped downward, they did finally come through with decent news.  Prices could move up with this news release. IMO