With laws changing daily/weekly in this sector and without a  national standardized regulatory format I think that management has been thrown a curve ball several times on their initial business plan and has had to adapt to the changes and continue to have to adapt. IMO. I just were thinking that yes, branding and liscensing is hugely profitable we should have other subsideries such as in house manufactures, pharmacuetical branch, supplement branch ( which would include all of BBio's products already mentioned, edible sector, beverage sector and so on. Just board and mind wandering about the huge possibilities that may in the near future.