.....ummm, was thinking about targeted advertising when I was reading about Amobee on other post as a possible lead.

Amobee is the global leader defining mobile advertising. Amobee offers comprehensive mobile advertising solutions to the largest mobile operators, publishers, and ...
http://www.bing.com/search?q=amobee%20inc&...=CT3210127
http://investing.businessweek.com/research/st...d=26397927

SingTel plans game-changer for mobile marketing industry - SingTel

- SingTel brings unique ability to deliver targeted ads to improve effectiveness for brands and customer experience - Acquisition of Amobee strengthens SingTel’s ...
http://info.singtel.com/node/11694