This is first-stage dotcom all over again. Any stock or IPO identified with dotcom soared. It hardly mattered what their particular business model was, much less what their fundamentals were. If they were "dotcom," they soared, regardless. Here we have an authentic gem in the new dotcom. But following the analogy, this one is not on any dotcom stock list, and its name is as far from dotcom as a pickle is to an elephant. Hence, it's invisible to the buying public.