One very simple question to the CEO, with a simple Yes or No answer, will suffice to answer anything anyone wants to know about an investment here:

Do you believe that  you have acted, both professionally and publicly, in a manner that is consistent, with that of a successful and profitable CEO? 

Everyone, and anyone, can judge, based upon public forum postings, FB postings, and corporate financial statements, how his reply to that one question lines up with reality and his grasp of that reality.