I can tell you first hand there are 100's of companies which offer the services EWSI does. EWSI isn't even trying to eliminate existing companies in my opinion.. This is estimated to be a 200+billion market within 5-10 years.

"The global e-waste services market grown from USD 8,682 million in 2010 to USD 9,828.0 million in 2012. The Chinese E-waste services market is expected to surpass USD 1 billion mark by 2017."
http://beforeitsnews.com/press-releases/2013/...46406.html

Martin's vision is to make EWSI much like he did with Office Express and Staples. You don't need to own the market like Apple does to be successful. If this industry is 250 billion and if Martin acquires 2 Billion of it (less than 1% mind you) the share price will be 10.00+ I can guarantee you that.

My cousins have 2 daughters and both of their daughters just went through 2 ipads in 18 months for newer versions. The market will be there in my opinion