I know he was a candidate.  I also know he is extremely sharp with respect to marketing and social media.  As a shareholder I'm sure he provided the company a lot of feedback regarding potential changes to their marketing/awareness efforts.

This is a low level position in the eyes of the SEC that will not require a filing.  It's also not necessary to PR this type of change if it indeed has occurred.

That being said, I'm pretty sure we see an almost immediate change in EWSI's approach to awareness and marketing.

(I did have private conversations with Luke and I like his ideas.  I just hope EWSI likes his approach as well!!)