A Brief Comment of the State of the Broadcast Television Marketplace
Wed, 12/11/2013 - 20:20 — Steven Samblis
The steady growth of tablet TV, mobile media, and second-screen viewing means media publishers must adopt a forward-thinking, multi-screen video strategy to reach connected audiences on all screens.
Mobile and tablet share of online video views more than doubled year-over-year, increasing 133% from September 2012 to September 2013.
“If you watch a TV show on your iPad, is it no longer a TV show?”
Kevin Spacey recently urged television executives at the Edinburgh Television Festival to embrace the evolving media distribution paradigm. Quoting from his keynote address:
"The device and length are irrelevant. For kids growing up now, there's no difference between watching Avatar on an iPad, or watching YouTube on a TV, or watching Game of Thrones on their computer. It's all content. It's just story.
Studios and networks who ignore either shift — whether the increasing sophistication of storytelling, or the constantly shifting sands of technological advancement — will be left behind.”
The numbers are in, and the trends are clear: TV is no longer a single screen in your living room. When you optimize digital revenue strategies for each viewer, device and location, you deliver more relevant content to connected viewers, who, in turn, watch more media.
Online video isn’t just for waterskiing squirrels anymore (although there will always be a place in our playlist for adorable animals acting like tiny humans).
IF WE FOLLOW AND UNDERSTAND THESE TRENDS THE RESULT IS MORE ADS SERVED MORE PURCHASES FROM OUR AD PARTNERS AND MORE REVENUES for video publishers and advertisers that are embracing these platforms.
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