This article is fantastic. It really reinforces the power of ICPA's distribution network.

ICPA is the stock world's Field of Dreams. Steve has built it and now we will see them come.

ICPA has the capacity for WORLD WIDE exposure. If Steve and Charles Barkley open a lemonade stand ICPA wold be able to let 300 million + viewers know about it at a relatively low price. Chuck meanwhile would have to shell out some considerable cash buying ad space, billboards, and other media impressions that goes beyond what TNT can cover.

Secondly, I think its a fantastic for ICPA to come out with its own night-life reservation system. Just apply what you guys read in the article to this concept. We can go from having a bite of the pie with our previous partnership to getting a very satisfying slice or two of the pie.