It's still early in the game for true fundamental value players.  They will come in due time.  Plus, the company is now actively recruiting a different sort of social media expert to drive the message out to the general investment community.  As I hear, the main guy is a very successful marketing executive who is active in the space with his own company.  As I hear it, this fellow is also an EWSI shareholder who attended the eWasteCC demo on 15 Aug this year.

The industry growth combined with the incredible short term ROI will attract more and more long term investors as each subsequent Q proves the model.

JMO