I don't think they have a clue.  Big shots think big boards, they don't know anything about pinks.  I think it's their arrogance that makes them say they don't care about the share price.  They think they're better than all that, but what they don't seem to "get" is that they ARE pink and living in a pink world right now.  And they are ignoring pink "rules", much to our detriment.