Posted On: 12/04/2013 8:54:55 AM
Post# of 144752
$TPNI To prosper in today's age of customer empowerment, companies are shifting their software strategy from operational excellence to customer engagement. But who should be responsible for buying and implementing these new customer engagement technologies?
Should it be IT, the traditional owner of enterprise technology? Or, given the abundance of cloud solutions, should the operations arms of marketing, sales, and customer service be responsible? Is there a middle ground?
Find out what four leading marketing experts think about these questions in a live 45 minute webisode on December 12th @ 8am PST at this web address http://tpni.co/gdvg5d
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