Posted On: 12/02/2013 9:28:34 AM
Post# of 1187
12/02/2013 PBS Holding, Inc. Signs $1,000,000 Investment and Master License Agreement PBS Holding Enters China Strategic investment and Sales of Master License DALLAS , December 2nd , 2013 /PRNewswire/ -- PBS Holding, Inc. (OTC: PBHG), (the "Company") a developmental stage nutritional beverage company, announced today the signing of a definitive Master License agreement for the People's Republic of China, which includes an agreement for an investment into the Company; the agreement was signed with Tanke, Inc. (OTC:TNKE) a diversified holding company with the mission to develop, manage and finance emerging companies. The initial value of the deal is worth $1,150,000, plus royalties and a minimum $3,000,000 sales commitment. In addition to the license agreement, the deal includes an investment of $1,000,000 in PBHG. PBHG, expands to China through their brand with this agreement. PBHG brings industry experience and market knowledge to the deal. Tanke, Inc. (OTC:TNKE) brings its significant experience in the China market to PBHG. "We are thrilled to enter the market in China with this deal. This is the fastest growing market in one of the fastest growing sectors of lifestyle products consumption in the world. The prospects for garnering a large consumer base in China are massive. After all, China is the world's second largest economy next to the US," said Edward Vakser, Co-Founder and Chariman of PBHG. According to Euromonitor International, China is expected to overtake the US as the largest market for lifestyle consumption products in 2014; a market currently worth over $800 billion dollars. Just in food and beverages China is expected to consume some 87 million tonnes over the next five years. Furthermore with a growth rate averaging around 30% per annum, and expected to intensify as a result of increasing demand for lifestyle products. "This master license advances our footprint globally to become the a leading lifestyle products public company and is extremely important to secure our brand globally," stated Mr. Vaskser. "To enter China, we needed a well connected and experienced partner who shares our passion for doing things right, and now we have that with our strategic alliance with Tanke. The strategic investment will also allow us rapid deployment in addition to have a more comprehensive strategy which translates to a larger business plan. As such, we have great confidence that subsequent expansion deals will follow very shortly," added Mr.Vasker. . "We are very excited and thrilled to enter into this relationship with PBHG, with our vast network and access to strategic distribution channels throughout China, we want to immediately deploy the PBHG brand. We see PBHG products and its Starfest platform as an important player in the lifestyle products market which has the ability to build a quality consumer brand that we can depend on," said Xiaoying Zhang, CEO of Tanke.
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