Agreed Joe... these are the prices to load up if you think it's going to take off at some point. 

I find it interesting this company has accomplished several notable things - such as significantly increasing the site stats/metrics - consistently, steadily driving up # of views, time spent on site, # of page views, etc. etc. etc. - produced and aired a some commercials, supposedly on MTV (though I haven't seen them - heard they were just on a few times) - yet have not PR's these things.  They're holding this back for now it seems, while they transact whatever share structure business they need to transact in the trips.   It's seriously difficult for me to imagine they're not prepping this thing to go at a certain point in time.  And when they do - they should have plenty of solid announcements to share with the public.